Entrepreneurs and startups face an unimaginable challenge in effectively presenting their ideas in an increasingly digital space. It’s no longer about creating great content and resting on your couch to achieve excellent results. Here are five essential marketing tools that entrepreneurs and startups can use.
Today, especially in epidemic context, you should go the extra mile to build relationships with your readers.
Rarely do you convert potential customers into satisfied customers when you don’t answer their concerns and inquiries during the process?
But how do you start?
We’ve listed five essential marketing tools that you shouldn’t exclude from your video and social media marketing plan. With videos, you can create great content for your social media, pages, and repeat customers.
Show your expertise with downloadable written materials
Whatever your business, from marketing tools or gardening tools, it is possible to offer high value to potential customers.
It is a standard that many companies nowadays use to display their knowledge on a particular topic. There are many options to choose from, which include:
- Collections of most popular blog articles or articles that delve into the most important topics.
- “Ultimate Workbooks & Guides” for those interested in learning a specific ability.
- Instructions for your customers to learn how to get the most out of your service.
If your content is excellent and easy to read, people will likely think that you are a reliable service provider. The benefit of free written materials is that readers must sign up for your email list to access the content. People will consider your offers compared to others.
To be successful with e-books, you don’t need to create something revolutionary. Instead, try to evolve Content that distinguishes you from others from others. For example, many writing guides are available; However, not all of them provide specific guidance on creating an attractive hook.
Bonus tip: You can use the e-book’s lengthy material to create short blog entries, infographic videos, or newsletters. Anything that will help you update your content. Be sure to provide an alternative viewpoint or clarify the ideas in the e-book.
Get your message across with powerful animations.
Similar to e-books, creating videos to promote your brand is not to brazenly advertise your products but to show yourself as a professional and trustworthy company.
Making videos a part of your marketing tools can be a very flexible solution. The videos you create will provide information, tips and tricks related to topics related to your business. For example, there are a variety of videos that you can create to track potential customers through each stage of their buying journey.
Animation video production is especially useful when framing issues. Then it shows how your solution can improve the lives of your viewers. Using vibrant visuals, likable characters and a captivating story, you will help your potential clients understand their requirements. All this while watching a fun and entertaining video!
You make this content available to your landing pages as well as social media profiles that can help you differentiate your solutions and ideas from similar solutions from other brands.
Additional tip: The audience loves to engage with videos. When you create them, be sure to share them on all platforms, and don’t be afraid to reuse your videos as short marketing tools.
Fun and educational videos designed for a specific social media platform can be a great source for encouraging interaction.
Create amazing sweepstakes and contests to attract your potential customers
The opportunity to win the prize chosen by your potential customers gives an incentive to interact with your company. With services like Rafflecopter and ShortStack that allow you to launch sweepstakes and contests via email, it’s now easier than ever.
One concern you may ask yourself is whether this is a successful method. But, in the end, isn’t it more about winning than giving up something?
In fact, sweepstakes and contests are not only good for creating buzz about your business and doing research. The most important entry options are:
- Participant name.
- E-mail address.
- Telephone number.
- Address and zip code.
The key to creating amazing sweepstakes and contests that generate leads is offering a prize. There’s a good chance you’ll get a lot of entries with a MacBook in addition to Super Bowl tickets, but very few of them will convert into leads.
You should instead give something more relevant to your customers. A good option is to give a gift that complements your gift. For example, if you, for example, specialize in selling drinks, such a set of personal glasses can generate a great response.
Advice to consider: When you start your business, consider forming a partnership with other individuals to pay your prize. For example, many brands are looking to advertise their products to other customers.
Engage your visitors with optimized landing pages
Landing pages can be a great opportunity to showcase your content and communicate your ideas in detail. The general rule is that landing pages should be informative and clear to convey the value of your product or service.
choose clean, simple designs That focus attention on your product or call to action. For example, if you create videos or images related to your product, they should be placed at the top of the page and not contain distracting elements that can distract from your site.
Additional tipIt is essential to select the ideal location for your forms to ensure that people looking to learn more sign up for your mailing list and download your materials.
The user should not be required to scroll to the end of the page to locate the form. Alternatively, place the form in the upper-right corner. take note Your data and metrics To measure responses and interactions with content mode.
Launching social media offers and promotions
Creating a strong online social presence is a critical component of any startup or company that aims to establish a solid relationship and build trust with potential clients.
Some believe that social media marketing is just a hurdle that every startup must go through to reap the benefits in the distant future. I understand that, and this is the case for many people unless you know how to launch your promotional campaigns.
To successfully run promotions on social media, you must define your goals.
While promotions are highly efficient in attracting new customers, you can also take advantage of regular promotional cycles to attract and increase retention of existing customers.
It is important not to promote and make money but to find actual marketing gaps and then develop specific promotions and offers to target.
Additional tip: Oftentimes, we need live experiences to determine if we are effective in using promotions. There are many options available, such as RevLifter and Rignite that can help you easily create and share promotional materials and provide complete reports that allow you to monitor and analyze information. You can also use live streaming platforms to promote your business and receive instant feedback and metrics that you can leverage to improve future campaigns.
It’s time to start
We have looked at the function of marketing tools that turn ordinary internet or social media users into potential customers and loyal supporters of your business.
You should work with your social media channels because it is the place where people are most likely to first hear about your company’s brand. Make people feel important by sharing gifts and promotions on social media platforms.
Together they will enable you to achieve success for the first time in your online business.
Featured Image Credits: Pexels; Introduction by the author; Thank you!