While most tech companies are currently cutting staff, Apple is hiring. Specifically, the company is looking for mixed reality engineers. Last week, the tech giant included More than 30 AR/VR related jobs.
Apple is looking for software engineers who are “passionate” about augmented reality. The tech giant is also looking for an AR/VR Architect who works with “machine learning, computer vision, and multimedia processing” technologies.
One of the posts refers to the development of a “3D mixed reality world,” which looks a lot like a metaverse.
“In this role, you will work closely with other developers and build tools and frameworks to enable connected experiences in a 3D mixed-reality world,” the job post reads.
The mixed reality headset will likely be called “Reality Pro” or “Reality One,” according to recent branding. filings. It’s not yet certain what Apple could call the world of virtual reality itself.
In a recent interview, Apple CEO Tim Cook He said It avoids using the term metaverse. He explains that the average person probably can’t explain what the metaverse is.
Apple is in “deep” competition with Meta
Meta, formerly known as Facebook, was the first major company to dedicate significant resources to Metaverse. The company bought VR maker Occulus and Pledge To invest $10 billion a year in the metaverse.
CEO Mark Zuckerberg recently advertiser that the Meta is in a “very deep philosophical competition” with Apple over the metaverse.
We approach this in an open way and try to build a more open ecosystem. We’re trying to make more things interoperable with Android. We are trying to develop a metaverse in a way that you can transport your virtual goods from one world to another. “We created the Metaverse Open Standards Group with a bunch of other people I just mentioned, and Apple didn’t join,” Zuckerberg said.
Meta has joined Microsoft, Nvidia, Sony and 33 other big tech companies in an industry group to create the metaverse interoperability infrastructure. Notably absent was Apple.
Can Apple Beat Meta and Microsoft?
Apple seems to have jumped into the VR trend at the right time, just as its main competitors are struggling.
Meta has lost 75% of its market value since the name change and pivot towards the metaverse. Oculus headset sales are slow. Even worse, Zuckerberg’s metaverse, Horizon Worlds, is subject to harsh criticism by both the media and the public.
Microsoft is another major competitor. Its investment in gaming through the Xbox platform makes its metaverse expansion feel natural. In fact, the company got a head start in the race to the metaverse with its HoloLens headset.
However, Microsoft has since struggled on this front. The HoloLens Team It said It lost more than 100 employees in the past two years.
Making the headset turned out to be a much bigger challenge than Microsoft anticipated. The company has since restructured that team, which previously had more than 1,000 employees, and reduced its budget.
If Apple succeeds in making an AR/VR headset for the mass market, metaverse projects could get a huge boost.