Does Kuo succeed in replacing Twitter?

Ever since Elon Musk took over Twitter, things have been messy on the social media platform — with Snap and undo feature adsMass layoffs Resignations Collectively, a mass exodus of users.

Amidst this turmoil, many Twitter users are looking for alternatives, with mastodon It has already emerged as a worthy competitor. Now, India’s micro-blogging platform Koo is also emerging as an option for more users and trying to position itself as the next Twitter, in the unlikely event that the Elon Musk-controlled platform crashes and burns.

We take a closer look at Koo and how it is expanding its user base all over the world.

All about ku

Koo, which mainly caters to non-English users, was launched in early 2020 by entrepreneurs Aprameya Radhakrishna and Mayank Bidwatka.

It came to prominence after winning the Atmanirbhar App Innovation Challenge given by the government and also when Prime Minister Narendra Modi mentioned it in his speech at Mann ki Baat.

However Significantly increased in 2021 When the center got involved in a conflict with Twitter over banning certain accounts. Soon after, Minister of Commerce Piyush Goyal, then Minister of Law and Information Technology Ravi Shankar Prasad, MPs Tejasvi Surya and Shobha Karandlay, former Chief Minister of Karnataka BS Yediurappa, Gaggi Vasudev of Isha Foundation and former cricketers Javagal Srinath and Anil Kumble joined the platform.

Moreover, the Union Ministry of Information Technology, India Post and Niti Aayog have set up accounts on the platform.

Since then, the social networking site has been working around the clock 50 million downloadsclaiming to have become the second largest microblogging platform in the world.

Interestingly, both platforms are similar — both are meant for quick taking, and both have verified user accounts. However, the distinguishing factor between the two is that Koo allows users to use their own KYC document to self-verify a green tick, and celebrities give VIP users “yellow reputation tags”.

Expanding the user base

Since launching Koo, which prides itself on supporting languages ​​other than English, its user base has grown – a whopping 50 million downloads in this same year – and more recently, the microblogging platform It was launched in Brazil With Portuguese language support.

According to a statement made by Koo, it was downloaded more than 1 million times within two days in Brazil alone.

The post reads: “Only 20 percent of the world speaks English. Eighty percent of the world’s population speaks a language native to their land. Most global products have a disruptive experience in languages. No one has yet invented an immersive language experience to express and communicate with the world.. We’ve seen a gap that can be addressed in the entire world. That’s the insight behind Ko.”

Since its launch, “Koo has recently seen 2 million kose (or posts) and 10 million likes in 48 hours, by users in Brazil alone.”

Koo was also launched in Nigeria In June last year after the indefinite suspension of Twitter in the country. Within hours of its launch, the Government of Nigeria also joined forces with Ko.

The Bengaluru-based microblogging platform also announced plans to expand into the US, with Aprameya Radhakrishna, co-founder and CEO of Koo saying, “This is our moment!”

Not only the United States, but the co-founders also plan to take the app to Indonesia, Bangladesh, Malaysia, the Philippines, the Middle East, and Africa.

Twitter’s loss, Ku’s gain

Interestingly, the turmoil on Twitter has also attributed to Koo’s growing performance with Aprameya being quoted as saying CNBCTV18 There has been an influx of users since Musk’s takeover of Twitter.

“With the changes happening at Twitter, we’ve seen a sharp spike in new user acquisition. It’s been higher than usual. It’s clear that people all over the world are looking for alternatives to Twitter. We’re in the best position to fill that void,” said Abramia.

In addition, the domestic platform also plans to take advantage of the workforce laid off by Twitter.

Koo co-founder Mayank Bidawatka said, in a recent tweet, that the company plans to hire some former Twitter employees as his company continues to expand. He said employees who have lost their jobs “deserve a job where their talents are appreciated”.

Ku’s growing strategy

The main selling point of Koo and what has attracted this user base is that the platform allows people to use their local language to communicate. “People express their opinions freely on Twitter and Instagram, but most of them are in English, and those who don’t know the language find it difficult to do so. Hence, working on the India First approach makes sense, and that is how we introduced the first version of the app, With a primary focus on localization.

Also read: Explainer: How the Twitter Blue mess is costing insulin maker billions of dollars

Also, while Twitter struggles with $8 Blue Twitter The plan, which was ridiculed and criticized by many, Koo vowed to check it free for life.

In general, it seems like it’s time to tweet instead of tweet.

With input from the agencies

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