Donald Trump is allowed to return to his favorite social media app: Twitter.
Twitter CEO and new owner, Elon Musk, He announced the decision in a tweet on Saturday night, reversing the company’s long standing comment from the former president. The decision comes just days after Trump He announced his candidacy for the presidency In the 2024 elections.
Musk’s tweet came on the heels of a poll he posted Friday on Twitter saying “bring former President Trump back” that allowed users to vote “yes” or “no.” At the time Musk announced his decision, about 52 percent of the more than 15 million poll respondents voted in favor of reinstating Trump and 48 percent voted against.
Trump’s account became active shortly after Musk’s announcement, and his tweets reappeared. As of Saturday night, Trump had not posted any new tweets.
Formerly Twitter Trump ban permanently in early 2021, following accusations that the former president encouraged violence during the Jan. 6 riot at the Capitol. The company cited the “risk of further incitement to violence” to ban it.
Musk’s decision is as polarizing as Trump himself. While many conservatives would welcome Trump’s return to Twitter, others see him as a threat to democracy given his past behavior on the platform. The decision also demonstrates the unique power Musk has over a major social media platform.
Musk originally said it was Trump will return when he was still negotiating a deal to buy the company in May of 2021. But he has since said he will wait to bring back any major accounts until he creates an advisory board to “modify the content.” There have been no announcements of such a council, and it now appears that Musk is not following through on that plan.
Trump said earlier that he would not return to Twitter if given the chance Because he would rather stay on Truth Social, the social media app Founded in February. But there is reason to doubt it. Trump has tens of millions of followers on Twitter: 88 million at his peak on Twitter versus less than 4 million on Truth Social in September. Twitter may also provide a better ability to reach not only its fans but also its haters.
“He could be a fox in the chicken house again, so to speak,” Katie Harbath, a social media policy consultant and former Facebook public policy staffer, told Recode. “Twitter is where you need to be to impress unsupportive people.”
Musk’s decision may also make it easier for other major social media platforms such as Facebook to restore Trump to office. Meta Corporation, the parent company of Facebook, has it He said that he would reconsider whether Trump brought up Imminent risk of violent outbreaks in January 2023.
In the months since Trump was banned from Twitter, There was a sharp decline As much as people have talked about it across major social media platforms. Now, with Trump back on the podium, it remains to be seen if the former president can command the attention he has in the past.