EA apologizes after controversial Need for Speed ​​account called fans ‘brain milkshakes’

face palm: A good social media account manager can improve a business owner’s public image through thoughtful interaction with customers. But there is a vital difference between giving an intelligent response to a genuine complaint and calling someone a “milkshake brain.” Unfortunately for EA, its Need for Speed ​​account chose to throw the insult at a fan, prompting the company to apologize.

The official Need for Speed ​​Twitter account has already received complaints and several headlines about its hostile responses to users. But that approach has generated a lot of interest in the latest entry in the long-running franchise ahead of its November 29 release.

However, the person in control of the account seemed to go a bit too far when a fan complained about the game’s early access policy; Those who pre-order Need for Speed ​​Unbound: Palace Edition will get three days of early access before the racing title is released.

One individual tweeted that paying more to get access to a game 3 days early is exploitative, to which the account responded with “crying about it bro or buy a regular price id”, before calling them a “milk brain”. After a four-sentence complaint about customer relations from the user, the NFS account sent the following response: “I don’t read all of that, sorry about what happened to you or congratulations.” Yikes!

The messages have since been deleted, unsurprisingly. But they are caught by Dexerto.

The Need for Speed ​​account has now tweeted that some of its responses on social media have “crossed the line”. As is always the case with public apologies, they are aimed at people who are “offended”.

Responses to the apology were mixed. Some acknowledge that the account has gone too far, while others say it was great to see people being “hooked” by social media managers and the whole incident was hilarious. There are also unconfirmed claims that the person behind the account has been fired.

In fairness, official social media accounts often deal with gratuitous abuse and threats. In these cases, a quick reply and blocking the user is usually the best response. But swearing would always be risky, and it wasn’t like the person in question was particularly hostile.

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