Fearing ChatGPT, Google enlists the help of founders Brin and Page to fight AI

An illustration of ChatGPT is exploding on the scene, and it's a huge threat.
Zoom in / Illustration of a chatbot exploding in the scene, very menacing.

Bing Edwards / Ars Technica

ChatGPT freaked out Google. On Friday, The New York Times mentioned Google founders Larry Page and Sergey Brin held several emergency meetings with company executives about OpenAI New chatbotwhich Google feels could threaten its $149 billion search business.

Created by OpenAI and launched in late November 2022, the Large Language Model (LLM) aka chat He amazed the world with his ability to talk to answer questions, generate text in many styles, Programming assistanceand more.

Now Google is catching up, with CEO Sundar Pichai announcing a “code red” to spur the development of new AI. According to The Times, Google hopes to unveil more than 20 new products — and show off a version of its search engine with chatbot features — sometime this year.

The New York Times report quotes D. Sivakumar, former Google research director, on the urgency of the internal situation: “This is a moment of great vulnerability for Google. ChatGPT has put a stake in the ground, saying, “This is what a compelling new search experience can look like.”

ChatGPT can answer questions, write programs, and even write poetry about Nebraska.
Zoom in / ChatGPT can answer questions, write programs, and even write poetry about Nebraska.

Ars Technica

unlike The Google SearchAnd that Primarily works through keywordsAnd chatgPT uses natural language to treat to collect the Context from what a user he AsksAnd and then build up Best try related the answers. ChatGPT output Not always accuratebut its performance was convincing enough to point out a potential conversational search interface that makes Google’s tech look outdated.

Perhaps because of this, Microsoft It said Working on a new version of their Bing search engine that will integrate ChatGPT features. Microsoft made its first investment in OpenAI in 2019 Recently announced A new round of financing of up to $10 billion.

Back at Google, Page and Brin haven’t been very involved with the search engine since leaving their day-to-day roles in 2019, but they’ve long been fans of bringing AI into Google’s products. Their participation reflects the seriousness of the ChatGPT challenge within Google.

So far, Google has responded to OpenAI by offering rapid product reviews and approval tools to help other companies develop their own AI prototypes, according to The New York Times Magazine. Google also introduces software developers and other companies Image creation technologytogether with the artificial intelligence language model, lambda.

Some wondered if Google did Play very safe, concerned about the negative societal impacts or copyright implications of generative AI technology. Google seems to be aware of this reluctance internally, and the New York Times report states that it is likely that the company will “reset” the level of risk it is willing to take with the new AI technology.

in tweetSam Altman, CEO of OpenAI, poked fun at this line in a New York Times article by saying that OpenAI aims to reduce the level of risk to the company while continuing to ship powerful new AI models.

Recalibration or not, Google says it’s committed to AI security. “We continue to test our AI technology internally to ensure it is useful and safe, and we look forward to sharing more experiences externally soon,” Google spokeswoman Lily Lin said in a statement to The New York Times.

But while Google lags, the more OpenAI ships the smarter AI products that will potentially disrupt not just Google, but the entire tech industry as OpenAI works toward its goal In creating ever more powerful AI technology. Google’s response to this existential threat could decide the company’s success for years to come.

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