way to World Cup 2026 In the United States, Mexico and Canada, it officially began on Wednesday night, when FIFA released the official logo for soccer’s biggest tournament at the Griffith Observatory in Los Angeles.
The logo, unveiled by FIFA President Gianni Infantino and two-time World Cup winner Ronaldo Nazario, displays an actual image of the FIFA World Cup trophy on the front and the year of the tournament in bold in the background. This is the first time that the FIFA World Cup has been used in the official logo.
In addition to revealing the tournament’s official logo, FIFA introduced the WE ARE 26 campaign, which aims to encourage “people, places and communities” to play an active role in launching the tournament, according to a FIFA press release.
“We are 26 years old and it is a rallying cry,” said FIFA President Gianni Infantino. It is a moment when three countries and an entire continent collectively say: ‘We are united as one to welcome the world and present the biggest, best and most comprehensive World Cup ever.’
“The tournament will enable each host nation and participating team to write their own page in the history books of FIFA World Cup tournaments, and this unique branding is a major step on that path to 2026.”
According to Infantino, each host city will have its own 16 FIFA-developed brands with more colors and icons to make each logo feel unique to the cities hosting the World Cup.
“As we celebrate together here in Los Angeles tonight, an entire continent is celebrating that the entire world will unite in North America for the greatest show on Earth in just three years,” Infantino said.
FOX Networks will broadcast the 2026 FIFA World Cup.
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