Google has deleted six billion allegedly ‘hacking’ links in ten years


Something small: Removal requests from copyright holders have reached an all-time high of six billion URLs. So Google works with content owners to blacklist infringing websites before their algorithms can index them. As a result, the search giant has removed billions of results associated with pirated material.

Requests to remove content from Google search results recently reached an unprecedented stage, crossing the six billion mark and highlighting the company’s strong desire to cooperate with rights holders. Mountain View regularly receives removal orders on alleged hacking links from its search index. Google awards orders after careful review of their validity.

Google’s policy on copyright infringement, as described in its transparency report pagecomplies with the Digital Millennium Copyright Act (DMCA) and “provides a simple and effective mechanism for copyright holders from countries/regions around the world.” The copyright owner can send a takedown notice to Google about the alleged hacking link, and Google will remove the offending content from the search results if there are no issues.

Google received 6,006,830,816 delisting requests from 326,888 rights holders. The majority of these were awarded. Of the more than six billion results, 4,043,339 were top-level domains. A total of 333,253 requests came from organizations working on behalf of their rights holders clients.

The 10 Most Active Collectively Organizations mentioned Nearly 2.5 billion URLs, more than 40 percent of all requests. Interestingly, only 400 domains are responsible for 41 percent of all of Google’s delisting activity. In other words, almost half of the removals are on sites that regularly host infringing content such as The Pirate Bay and others. Aside from dedicated hacking hosts, delisting requests sent to Google have included blatant false positives such as White House, FBI, Disney, Netflix, and more.

Figures provided by Google indicate that the Internet’s most popular search engine – and one of the largest technology companies of all time – has a positive relationship with content owners and copyright holders. It is unlike times when the company has actively opposed any third party efforts to limit web indexing. Now, Google a job voluntarily with those third parties and accept requests to remove links that have not yet been indexed by the search engine.

Google offers copyright holders a protective block list to prevent piracy links from being added to search results in the future. The once-important issue of “free access to information” has become just a small side note at the end of the content scraping page. The data presented there “helps inform global conversations about the way copyright affects access to information.” Google says there are still “active discussions with policy makers around the world about how best to fight online piracy and connect users to legitimate content.”



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