How to create a high converting product landing page

Business leaders and marketers across all industries want nothing more than to connect with their readers and grow their brands. However, they face many challenges along the way. One of the biggest hurdles is convincing users to invest in a product or service. The simple solution is to create attractive product landing pages.

The thing is, not all landing pages are created equal. You need to know how and when to communicate with clients if you want to be successful.

Technology has changed digital marketing landscapes forever. We now have more ways than ever before to communicate company and product benefits. Marketers can improve site engagement and sales when they use the tools at their disposal.

Now, let’s dive in and look at several effective ways you can use technology to create high-converting landing pages.

Plan your product landing page on paper
Plan your product landing page on paper

View related lead magnets

Lead magnets are one of the best things you can do with your product landing page. Simply put, these are exclusive offers and offers designed for Generate leads and provide value to readers.

Common examples of lead magnets include:

  • discounts
  • Case studies
  • Graphs
  • event invitations

These offers are crucial to improving conversions because, on average, 40-70% of qualified potential customers are not ready to buy. If a customer leaves without interacting with your brand in a meaningful way, they will likely forget it exists.

On the other hand, if a user joins your email list, you have a direct line to staying in touch and building a relationship by nurturing leads.

The key to getting people to click on a lead magnet is to offer something the reader will find valuable. This concept will vary based on the target audience. Segmenting your visitors based on their unique interests, goals, and weaknesses can help you reach innovative and effective lead magnets.

There is a lot of difference Lead generation plug-ins It allows users to create attractive and attractive offers for product landing pages.

Create mobile-friendly product landing pages

Google has made it clear that it wants business leaders to optimize their websites for mobile. When you consider that over 68% (smachballoon dotcom) of the world’s population owns a mobile device, this should come as no surprise.

Online shoppers use smartphones and tablets to interact with brands, read reviews, and shop. Mobile applications Increasingly consumers are allowed to do all this and more. If your website or app, including your landing pages, is not optimized for mobile, you may lose a lot of traffic and clicks.

There are many ways to make sure your site is ready for mobile users. Here are some tips to keep in mind:

  • Use the landing page builder that comes with the mobile templates.
  • Reduce image size and host videos offsite for faster load times.
  • Make sure buttons and navigation work with mobile devices.
  • Test your product landing page with multiple operating systems and devices.

You will find that putting smartphone users first in terms of page design and functionality can lead to an exponential increase in conversions.

Improved voice search

While we’re on the topic of mobile devices, let’s talk about voice search. Did you know that about 30% (pushengage dot com) of all searches were done last year without a screen? In other words, people use smart speaker devices or voice assistant apps on their smartphones and computers to search for websites, information, and products.

A person using a smartphone voice assistant
A person using a smartphone voice assistant

Websites that are not optimized for what the customer might say have a small chance of appearing in the results of these types of searches. The good news is that you can start making changes today to make your landing pages voice search friendly.

We suggest including Frequently Asked Questions at the bottom of each product page. This seemingly small addition can make a huge impact on how people interact with your brand.

At face value, the FAQ section answers vital questions your target audience has. The option to see these questions and answers can guide users and help them decide if your product or service is right for them.

Behind the scenes, FAQs can help boost your search presence, especially when it comes to voice search. When someone uses voice search, they usually ask a question. If your landing page answers your query in a concise and precise manner, Google may pass on the answer you provided to the user.

You can also appear in featured snippets at the top of Google for searches for specific keywords. It is worth noting that more than 40% of audio hits come from featured snippets.

It’s also a good idea to add schema markup to your website. Scheme markup is behind-the-scenes code that allows Google to better understand your intentions. Marketers use this Search engine optimization strategy To inform Google about product availability, pricing, and more.

The bottom line is this; If you want to get more visitors to your landing page, even if they are not using a screen, optimizing your voice search is a must.

Focus on user benefits

A key mistake many business owners make when designing landing pages for their product is that they spend too much time focusing on features rather than benefits. The two ideas are similar but differ in one important way.

Features are what your products can do. Benefits describe how the features will ultimately help the end user. For example, a social media marketing plugin might promote a feature called a social wall. Most potential clients, even the skilled ones Social media marketingwill wonder exactly what they mean and why they should care.

Now, imagine if, instead of promoting the social wall feature, the company mentioned that this feature allows people to share all their social media feeds in one place, which can boost brand awareness.

The second description is more detailed and clearly tells users how they will benefit from this feature.

When designing landing pages for your product, keep in mind the needs of your customers. Instead of writing out a list of features like you would on an investor call, spend some time thinking about your product from your customer’s eyes. Write targeted descriptions of the benefits people are more likely to engage with your work.

Show social proof

Social proof is an excellent way to improve your landing page’s conversion rate. If you are not familiar with this concept, social proof is a psychological phenomenon that causes people to do things based on the experiences of others. We all tend to trust people and companies that others respect.

The most common type of proof is user reviews. Think about the last time you bought something from Amazon. There’s a good chance you’ve scrolled to the bottom of the page to see what others think of the product.

If you only see 1-star reviews, chances are you decided to go through and look for a similar product with better reviews. Likewise, a bunch of 5-star reviews may have prompted you to place an order.

Research shows that user reviews and other types of social evidence can have a significant impact on conversions. In fact, surveys show that 83% (trustpulse dotcom) of people trust customer reviews over traditional advertising.

There are two primary ways to add reviews to your landing page. The first method involves placing an open review form on your page, just like Amazon. Customers can review your products, and future visitors can see how others feel about your brand.

The other way to show comments is Pull positive feedback From social media and surveys. You can include a section on your product page that reads, “See what other people think (the product)!” A few glowing reviews can turn a potential customer on the fence into a happy paying customer.

You can also use direct sales notices and seals of trust to grab your visitors’ attention and convince them to take action.

Product landing page segmentation testing

Your product landing pages should evolve according to the needs of your customers, just like the rest of your website. Split tests are a great way to experiment with new ideas and improve clicks.

Split tests, also known as A/B tests, includes changing a page, email or social media marketing campaign for 50% of your audience. These changes can be subtle, like swapping speech on a call-to-action, or they can be something more obvious, like swapping out colors entirely.

A/B testing example
A/B testing example

The goal of split testing is to see which version of the page leads to more clicks and sales.

Let’s say your marketing team decides to test your call-to-action by changing Subscribe Now to Subscribe & Save. After enough time has passed — we suggest two weeks to a month for each test — they look at the results.

If the subscribe and save option sees significantly more clicks, the team may use this new call-to-action on pages they want to improve.

It is possible to test many different aspects of your pages, but it is worth noting that tracking one test per page is the best option. Multiple tests make it difficult to determine what produced better (or worse) results.

Final thoughts

Online businesses need product landing pages to generate leads, sales, and interest in their brand. Every industry is different, so it’s always a good idea to introduce new strategies slowly so you can see what works.

The tips offered today will help point your product landing page in the right direction. The tools and resources you need to improve performance and connect with more customers are right there. The only thing left is to get started.

Featured image rights: provided by the author; Thank you!

Syed Balkhi

Syed Balkhi is the founder WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he is the industry’s leading WordPress expert.

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