Intel will start phasing out the Pentium and Celeron brands in 2023


What just happened? Intel will begin phasing out the Pentium and Celeron brands next year. Entry-level laptops shipping in 2023 and beyond will have CPUs under the new “Intel Processor” umbrella. The revised branding will streamline their offering so customers can “focus on choosing the right processor for their needs,” said Josh Newman, Intel vice president and interim general manager for mobile customer platforms.

PC enthusiasts of the past year will likely have fond memories of both brands. The original Pentium debuted in 1993 and served as Intel’s flagship for more than a decade. For many years, the world’s fastest PCs appeared with Intel Inside. AMD’s original Athlon would have a good fight, but that’s a story for another time.

Intel shifted gears to the Core brand for the flagship in the latter half of the 2000s.

Intel’s original budget chip, Celeron, experienced its heyday in the late 1990s. The Celeron 300Acodenamed Mendocino, has proven to be a beast in the overclocking department.

By changing the bus speed from 66MHz to 100MHz on a high-end motherboard, enthusiasts found that they could reliably run the budget chip at 450MHz. The extra clock cycles and the inclusion of L2 cache during booting helped the processor to rival the performance of the fastest and most expensive x86 chips available at the time. With a voltage bump and a little more handling for FBS, some even managed to break the 500MHz barrier.

When the Core brand took the leading position of Intel, the Pentium name was reduced to a valuable brand. Neither he nor Celeron caused much excitement from that point onwards.

Intel said that the Intel processor will be the brand name for the multi-processor families. I’m not sure how to use the same name across multiple processor families to simplify the lineup or make it less confusing as Intel promised but we’ll see.

Chipsilla He said In addition, the simplification will allow them to continue to focus on their flagship brands, Intel Core, Intel Evo and Intel vPro.

Few products have as long a life as the Pentium and Celeron brands and that’s something to be proud of.



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