cajabiToday, the video education and web hosting platform for content creators to sell, manage, and market online courses announced that its 60,000 creators have earned a total of $5 billion in gross lifetime marketing value (GMV).
The company claims its GMV has increased 528% since 2019 and more than doubled since the end of 2021. The $5 billion figure is a big jump from March 2020, when Kajabi was More than 1 billion dollars in earnings for creators, former CMO Orlando Baeza previously told TechCrunch.
Founded in 2010 by Kenny Rueter and Travis Rosser, Kajabi gives How-to, Do-it-Yourself (DIY) and other knowledgeable creators the power to monetize Online lessons and other digital products such as virtual meetings, training programs, membership sites, and podcasts.
Kajabi is now valued at more than $2 billion, according to the company.
The GMV label comes on the heels of Kajabi’s release AI Creator Hub product, which gives users access to six AI-powered tools that help create content such as course outlines, landing pages, sales emails, course lessons, social media content, and sales video script. The tools, which everyone can use for free, depend on it GPT-3OpenAI language model.
Another AI-powered feature, Content Creators Studiowhich was launched in beta recently and transcribes a video, reads the text and selects key sentences to create a summary of the video.
“What [AI] “For people who want to build a business, it’s about giving them a nudge in the right direction to actually move forward,” Kajabi CEO Ahad Khan tells TechCrunch. “[The tools] It actually helps you move forward and is, often, the thing that slows people down.”
Kajabi found that it takes an average more than 80 hours To create an online course. By introducing a prompt in the new AI Creator Hub, the company hopes that creators can brainstorm ideas easier and reduce time writing email campaigns and other content.
In addition to helping users “sell their knowledge,” so to speak, Kajabi’s suite of tools includes a website builder, email marketing software, sales funnel software, and a payment gateway, as well as analytics tools to help content creators decide the best sales strategy. Kajabi primarily aims to be an all-in-one platform for users by integrating the tools needed to run a video education business.
“Which [software] The toolkit has, historically, been really fragmented,” Khan added. “You use X for your website, use Y for [products] And use Z for your reimbursement. What Kajabi does is consolidate all of these things into one easy-to-use platform…it’s a lot easier to get it under one roof, and it’s a lot cheaper to get it under one roof. “
in 2022Kajabi launched a live video feature combined with recording capability, so creators can virtually meet their clients face-to-face and have the recorded sessions automatically emailed to them. The company too acquired community platform lively to put up last year Kagapi communitieswhere creators can chat with their followers (or students) in real time as well as conduct live calls, challenges, leaderboards, and more.
Khan told us that the company plans to venture into the mobile world and launch branded apps for creators.
The most attractive part about Kajabi is that users keep 100% of their earnings. However, Kajabi charges a pretty penny for its subscription plan, which has three pricing tiers: Basic ($149 per month), Growth ($199 per month), and Pro ($399 per month). There is also a 14-day free trial.
For comparison, the Online course platform thinker It also has 0% transaction fees but offers plans ranging from $49, $99, and $199 per month. However, Kajabi claims to have more in-house marketing tools than Thinkific, such as the ability to create sales funnels, create blogs, and use email marketing that has built-in features like autoresponders, customer relationship management (CRM), templates for email campaigns, and more. Kajabi also offers a mobile app while thinker Not one was fired.
While some creators continue to rely on advertising or brand deals to make money, other creators are turning to additional sources of income such as online education, a $30 billion market in 2021. According to Customized market insights‘ Recently Market research studyThe online education market size and share value is expected to reach around $200 billion by 2030.
Notable creators who have signed up to Kajabi include YouTubers Stefanina died Dance choreographer, Cassie Ho (blogging), a fitness instructor who specializes in Pilates workout videos. Steffanina and Ho have nearly 30 million and 10 million followers, respectively, across social platforms.
“[Kajabi] It gave us a place to put content where the rules will never change… Ideally, you want to have an element of social platforms that also provides income because, at the end of the day, you never know when the algorithm or the rules are going to change. And that’s something I’ve learned over the years, as there were times when I made most of my income from YouTube… and now, it’s Kajabi,” Steffanina shared in a statement.
Less well-known creators have also had success with Kajabi. For example, in 2019 Wendy Conklin joined a DIY chair upholstery course. Initially, it had 114 students and earned $34,000 in one week, Conklin told TechCrunch. “I got close to $100,000 in the first year of opening and closing the first course,” she added.
Since then, Conklin has launched several other courses and built businesses, fancy chair. She currently teaches over 7,000 students and has grossed over $1.5 million on Kajabi.
Kenny Keeler, a certified helicopter flight instructor, launched his company in Kagapi in 2012. Online Helicopter Ground School (HOGS) provides training videos for people who want to become helicopter pilots. Keeler has earned over $2 million in royalties with Kajabi and has more than 5,000 clients. HOGS has 37,000 Youtube Participants.
The average annual income for a Kajabi creator is about $40,000, according to the company, with one in three full-time content creators earning more than six figures annually. Kajabi claims that most users who reach $100,000 in revenue have at least 400 customers on average.