Mercedes will make its cars faster for customers who pay $1,200 annually


What is this nonsense?! If you thought locking features in video games behind DLC, subscriptions, seasonal passes, etc. was infuriating, consider owners of the new luxury electric Mercedes EQ. The automaker is offering to unleash the cars’ full performance—at the bargain price of $1,200 per year.

CD player Highlights Optional extras in the Mercedes Online Store:Acceleration increaseA subscription service for all EQS or EQE vehicles. Increasing your car’s torque and maximum output costs $1,200 a year, or about an additional monthly payment; the 2022 Mercedes EQS has a base price of $103,360.

Hedge fund managers who decide that Wants For paying the equivalent of $100 a month for something that should come as standard—or a one-time upgrade payment—you’ll get a “noticeable improvement” in 0-60mph acceleration of 0.8 to 1 second. The feature also promises to change the general characteristics of electric motors.

Buyers, of course, pay for a software update that improves performance, so it’s unclear how Mercedes justifies this as an ongoing annual payment—and $1,200 a year.

We’ve been here before, unfortunately. It was reported in July that one of the optional extras that BMW offers in its cars at a monthly cost was heated seats, which costs about $18 per month. He also offers heated steering wheels for $12 a month. But these seem positively generous compared to Mercedes’ subscription.

The response to BMW’s hot-seat DLC was for hackers to come up with a workaround, so the same could happen with Mercedes, though the companies would no doubt trigger such warranty breaches.

From the $2.50 horse armor in The Elder Scrolls IV: Oblivion to the controversy over Overwatch 2, monetization, whether it be in games, hardware, vehicles or something else, tends to bring a lot of consumer ire. Ultimately, however, there are usually enough customers buying these add-ons to make the outcry worth it for the money-making companies. For example, the free-to-play Diablo Immortal has the lowest user score for a PC game on Metacritic (0.3), yet it’s earning $50 million in its first month.


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