Murakami and Hublot team up to unveil 13 one-of-a-kind NFT watches

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The upcoming thirteen unique NFTs will be inspired by Japanese video games, TV shows from the 70s, and “Classic Fusion Takashi Murakami All Black.”

Murakami Share,

"When my collaboration with Hublot was announced, we made it known that we would be adopting new forms of artistic expression. After creating all the timepieces together, as well as the digital works of art, we are now imagining new ways of accessing contemporary art."

The first collaborative project between Swiss watch maker and Artist launched in January 2021. The new NFTs will be linked to a limited edition of 13 unique Classic Fusion watches that Hublot will showcase at Watches and Wonders 2023, to be held in Geneva.

Twelve luxury watches will be available online at the watchmaker’s website. The online auction can only be accessed by owners of at least one of the 324 NFTs issued in April 2022 as part of the third collaboration between the watchmaker and artist duo.

The 324 NFTs were originally offered to owners of one of the Hublot X Takashi Murakami watch models, the “Classic Fusion Takashi Murakami All Back” and the “Classic Fusion Takashi Murakami Sapphire Rainbow”, before being auctioned off at OpenSea.

Hublot has shared that it will allow anyone interested in the upcoming watch collection to collect one of the NFTs available on OpenSea until sales begin in Geneva in early April this year. Each buyer can purchase one of the 12 new watches and receive the corresponding exclusive NFT.

The thirteenth watch of the collection, the “Classic Fusion Takashi Murakami Black Ceramic Rainbow,” was recently unveiled in New York. The watch is inspired by the two previously launched pieces and reinterprets Takashi Murakami’s ionic logo, the smiling flower.

The 12 petals of the smiling flower will dress many gemstones like rubies, sapphires, amethysts, tsavorites, and topazes. Hublot’s engineers also introduced their innovative ball bearing system to the petals, adding to the experience.

To add spice to the collaboration, groups will have one year to trade 12 NFTs on the OpenSea platform. By April 2024, a collector who obtains 12 new unique NFTs will be eligible to purchase the thirteenth watch, Classic Fusion Takashi Murakami Black Ceramic Rainbow.

If no collector can collect all twelve NFTs, the watch will be sold by Hublot to raise money for charity.

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