Musk claims that Twitter Blue with an ad-free option for those who pay extra is in development


A more affordable Twitter Blue subscription tier may be on our way, according to Saturday’s tweet from CEO Elon Musk(opens in a new window). Musk claims that he and his skinny crew are already working on plans to offer Twitter Blue users a “higher-priced” subscription that allows for “no ads.”

Full details of this new Twitter Blue layer are largely unknown, as the only information about the layer comes directly from Musk’s tweet. Twitter did not immediately respond to a request for comment from Mashable. In theory, Musk is serious about an ad-free layer coming to Twitter, but Musk As reported in court this week(opens in a new window) Just because he tweeted something, it “doesn’t mean people will believe it or act accordingly.” So, who knows if we should believe him or not?

As it now accounts for Twitter Blue users, the current $7.99 per month subscription promises 50 percent fewer ads, a feature that hasn’t been rolled out yet. However, features already in place include a blue “verified” checkmark, the ability to edit and undo tweets, reader mode for long threads, and priority order in conversations. Other promised features coming to the platform include “Coins” to reward creators (similar to TikTok) and The ability to make the polarized view count feature optional.

Musk’s desire to offer an ad-free Twitter experience is due in part to what he claims are frequent, large ads that take over the platform. This announcement comes just one week after a Wall Street Journal Report(opens in a new window) He found that Twitter was willing to match advertisers up to $250,000 in a desperate plea for ad buyers to return. On the same thread, Musk also claims that a creator fund is incentivizing creators to stay on Twitter.

Musk’s tweet comes days after Twitter abruptly stopped supporting third-party customers who previously had access to the platform, and the two events may be related. according to the edge(opens in a new window)Twitter does not earn ad revenue when its API is used through third-party clients, which means Musk was likely absorbing more ad revenue by ignoring these third-party developers. also On the edge(opens in a new window)the expensive paid tier can be understood as another response to Twitter’s growing financial struggles – Musk simply needs users to give Twitter more money.

The Twitter drama never seems to stop, right? But maybe an expensive, ad-free version will eliminate the pain.


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