- The NFL has avoided cryptocurrency sponsorship for the upcoming Super Bowl LVII.
- The league abandoned its cryptocurrency sponsors due to the collapse of FTX and the ensuing turmoil.
- The upcoming Super Bowl will have no representation from the crypto industry.
The National Football League (NFL) has raised a record $1.88 billion in sponsorship fees for the upcoming Super Bowl LVII. However, none of the sponsors are affiliated with the crypto industry. The league has largely avoided association with crypto firms due to advertisers’ concerns about the industry after the collapse of cryptocurrency exchange FTX in the Bahamas.
According to a recent report, the NFL has taken a methodical and conservative approach to sponsoring the flagship event after witnessing the impact that the implosion of cryptospace last year had on the National Basketball Association (NBA). Miami’s FTX Arena was left stranded with no sponsor after lawsuits against the cryptocurrency exchange began pouring in last year.
In terms of cryptocurrency sponsorships, the upcoming Super Bowl will be in stark contrast to last year’s event, which was dubbed the “Crypto Bowl” due to the rise in ties…
NFL publication giving up crypto sponsorship thanks to FTX crash has made its first coin issuance.
