Players want fun, not a token-crunching fest – Affiliate of Animoca

Blockchain-based games need to spend more time being “fun to play” rather than developing flashy tokens, a blockchain game developer owned by Animoca Brand told Cointelegraph.

Speaking to Cointelegraph on the first day of the Tokyo 2022 Game Show, Luke Selay, chief community director at Australia-based game developer Bluefish Studios, said that’s also a long way off. Many blockchain games Focus on in-game rewards and code science rather than gameplay.

“You can see from a lot of other blockchain games that it’s not actually fun. Like, yeah, you have the potential to earn quite a lot of tokens and get a good ROI most of the time. But overall, they’re not fun, are they?”

Sillay said that many of these games have simplistic game modes built on earning, rather than pure fun, and thus have failed to capture the attention of traditional players so far.

According to data from DappRadar, the most popular blockchain games in terms of active users over the past 30 days are Gameta, Alien Worlds and Solitaire Blitz, with 1,814,000 and 652,760 users respectively. Figures show great interest in gaming but are lackluster comparison For popular traditional games.

Sillay said that games should primarily be “fun to play” and attractive to look at, noting:

“Our kind of thinking is that if play is fun and attractive to look at, people want to play with it.”

Blowfish Studios is an Australian video game developer who was Acquired by Animoca Brands for $6.6 million in July 2021. As part of the acquisition, Animoca directed Blowfish From Web2 to Web3 Games, with NFT Phantom Galaxies (currently in Beta) being the company’s main focus.

2022 Tokyo Games Show

When asked what kind of games would work best with NFTs and P2E integration, Sillay highlighted free-to-play giants like Riot’s League of Legends and Epic Games’ Fortnite that already have internal markets built into them.

He noted that these types of games generally attract die-hard fans because they are fun to play and the experience is constantly updated and improved over time. This leads to people playing for several years and happily spending money to buy products like new character skins.

“Say like League of Legends and Fortnite with your skins and things like that […] If you can play and enjoy something for a really long time, you know, and then drop it, in a year or two, you’re not going to have much to show for it. But if you do this using the blockchain, you will likely sell all the assets you have earned.

Sillay went on to note that there are some barriers to getting into blockchain games that could hold back some people, and that if the setup process can be ironed out, it could attract new users.

“It’s very hard trying to fully learn about this new technology, create a wallet and so on, and there are a lot of words in blockchain that mean completely different things,” he said.

Sega Booth: Tokyo Games Show

Phantom Galaxies is an open-world robotic shooter that is expected to be officially released as early as the fourth quarter of 2022. In-game NFTs have already seen a high level of demand, with more than 517,000 Origin Group owners according to OpenSea. The project also finished a private NFT sale in May and was a success estimated $19.3 million.

Related: Anemoca confirms Temasek-led $110 million round plans new acquisitions

At this point, Phantom Galaxies only require one NFT to get started, making it a relatively straightforward process to get involved.

“So the rest is actually right now basically just like a traditional game,” said Sly.