Polygon announces another collaboration: the Starbucks Rewards loyalty program

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Polygon will host a Starbucks Odyssey and NFT community themed to the Starbucks loyalty program, according to a recent announcement.

Notably, the giant coffee chain aims to provide a vast new way to earn loyalty rewards for its customers as they can participate in an interactive interaction known as a “journey”.

The Journey is an interactive activity that showcases the company’s brand and educates customers about Starbucks and the history of coffee. Participation in the trip will earn points for customers, and participation is linked to in-store purchases. Customers can scan the earned rewards card when they purchase some drinks or snacks. Then, they can share the items on Odyssey to earn more points.

Upon completion, their participation will earn a “journey stamp” which is the equivalent of a piece of NFT on Starbucks Odyssey.

As revealed, the project will include coffee-themed NFTs to provide a realistic experience for customers. Before now, Starbucks had a customer loyalty initiative. However, Starbucks Odyssey is the first of its kind, based on blockchain and NFT initiatives.

Polygon’s impact on bringing brands into the virtual asset space

In the past, Polygon has partnered with companies to establish its presence in the virtual asset space. This has earned blockchain a cult status in the industry.

Recently, Polygon supported the expansion of prominent apparel brand Nike into the virtual asset segment. With Polygon, Nike Swoosh platform launched. Swoosh plans include the opportunity for customers to become co-creators and have ownership rights to Nike’s virtual product.

Nike will use the platform to create digital apparel such as T-shirts and sneakers for the avatar that can be used in Web3 games.

Early last month, dead on announce Polygon’s Choice for Digital Holdings Instrument on Meta. This development is the first to offer creators the privilege of minting and trading virtual collectibles on Instagram through Polygon.

Among its many integrations Collaborate with the chart, a decentralized Web3 data pointer platform. Last week, polygon announce How will you support Graph by helping its users access decentralized APIs to support dApps.

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