Share Creators want to solve the asset management mess for game developers • TechCrunch


Finding The right product for the market It’s not always easy, but when you’re the end user with a real pain point, the solution might be a little more obvious. This is the case for new financing Co-creatorsa platform that helps game developers manage and store large media assets as remote work becomes increasingly common in the industry.

Based in the Bay Area, the startup recently closed a new round of funding, a $3 million tranche of Chinese 5Y capital and $2 million from Foxit PDF reader.

Before getting into art asset management, Ada Liu ran a game design consultancy that was bringing in several million dollars in revenue annually; This work is now going hand in hand with her new venture.

Dropbox started in 2007, the year the first iPhone was released, ushering in the transition from PC to mobile. After a decade, the underlying way of storing data hasn’t really evolved,” Liu said when asked why she decided to launch another startup despite getting a lot of income from the consulting firm. “Asset management technology has to advance.”

Having worked as a game artist for NetEase in San Francisco, the second largest game company in China, Liu is uniquely positioned to understand the game business in China and the United States.

In fact, I discovered an opportunity like China Tightening control over the domestic gaming sectorwhich has pushed Tencent, NetEase, and up-and-coming developers such as MiHoYo To seek for further growth abroad. A number of them began outsourcing production to Liu, be it designing in-game characters or making promotional materials for overseas markets—any work that could not be done efficiently in-house as video games became more complex by the day.

With her design business taking off, Liu caught another order from her Chinese clients.

“When companies sent us the raw materials, it took a long time to download the files, but often we only had four weeks to work on the project,” she says. “We looked for productivity tools on the market, but they were either too expensive or outdated, so we made our own in-house tool… Soon, others started asking if we could sell them the software.”

Anyone who runs a media company knows the pain of searching for an old asset, which is probably missing in the ever-bloating server as employees come and go. If you end up working on the wrong asset, money will be wasted and deadlines will be missed.

“A game can have 200 characters, each of which can take about 30 days of work, so messing up even just once [character] “He loses a good chunk of the time,” says Liu.

There are a few digital asset management tools out there, but few are designed to handle large-scale 3D assets. Share Creators are designed to transfer files of several hundred gigabytes that can be viewed on the cloud without the need for native software, a feature that existing file-sharing services lack, Liu claims. The preview option, which can handle more than 100 file types, is made possible by compressing assets and converting media formats to be compatible with the platform.

Developers also won’t have to worry about enforcing a consistent file naming system. This is taken care of by Share Creators, which uses artificial intelligence to recognize and tag images so that users can simply search for assets with keywords like “grass.” Just like many other creative tools that measure figma, the platform makes remote collaboration one of its main features. It’s also taking advantage of another bustling tech trend — machine-generated content — as it weighs in on the option to allow users to produce simple assets like trees directly from AI engines.

Share Creators, which has been in the works for a year, has received 200 sales offers in the past month alone, according to Liu. Now the “Top 20” game companies in China have used the platform to manage media assets. Three major accounts pay more than $200,000 per year for privately posted and dedicated services – big companies may worry about offloading their precious technical assets to a third party, which is why the platform supports private hosting. The founder says ten more customers pay for the regular subscription service.



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