Sonos plans to enter four new product categories starting next year


Something to look forward to: Sonos currently only specializes in one area – speakers. However, the company revealed that it wants to diversify from next year. Although she didn’t say what she wanted to do next, past advertisements and job postings could offer some hints.

On this week’s fourth quarter earnings call, Sonos CEO open The company plans to expand into four new product categories soon. He said the company would file its first in fiscal 2023, but did not disclose further details.

Company president Patrick Spence said Sonos wants to move into product categories that are “naturally adjacent” to existing speakers. It also wants to expand into new markets such as Japan, India and Latin America. Spence touted Sono’s record of increasing market share when entering new categories.

“Entering new categories would further diversify our business,” he said.

Headphones are perhaps the speaker company’s most visible new territory. bloomberg mentioned Sonos intends to enter this space in 2019, but its planned year-round speakers haven’t hit the market yet. A pair of Sonos headphones would be a natural addition to the company’s whole-home audio systems and audio sync software.

An upcoming Sonos product or service may be software-based. The company already has a music streaming service and an app for syncing audio through speakers. In March, the protocol Wrote that Sonos is hiring staff, including experienced Android developers, to work on UX for its “Home Theater OS”. The role will involve delivering content across phones, TVs and tablets. The listing also mentioned a remote control.

Sonos may be looking to expand its existing audio services to more devices, or it may be planning to move into video streaming — its first attempt to break out of its audio-related comfort zone.

Any future Sonos devices will likely include some of the latest technology ObsessionMayht Holding BV. Mayht’s transducer technology should help Sonos package higher-quality sound into more compact speakers in various settings such as desks, cars, and portables.

Much of the news regarding Sonos has involved its longstanding legal stat battle with google. After the two companies collaborated more than a decade ago, Sonos has accused Google of using its technology as a springboard for its fantastic smart speakers. The pair have traded patent lawsuits since then.


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