TikTok is rolling out a dislike comment button globally to all users, the company announce Friday. short video app ‘Dislike’ button testing started in April as a way for users to select comments they think are inappropriate or inappropriate.
If you click the “Dislike” button on a comment, the dislike will not be posted publicly and commenters will not be notified that their comment has not been liked. Commenters and other users will also not be able to see how many times a comment has been disliked. You can also restore your dislike by clicking the button again.
“Earlier this year, we started testing a new way people can identify comments they think are irrelevant or inappropriate,” TikTok said in a tweet. “After some testing, we are launching it globally. We created it as a new way to hear feedback directly from our community. This allows us to better identify inappropriate or inappropriate comments, which helps us enhance the comments section for real and authentic interactions.”
TikTok says its main priority with this feature is to create a better experience for users. When TikTok first started testing the button, it made it clear that it sees the dislike button as a way to report comments that may be spam or meaningless in the context of the video being posted under it. He noted that the dislike button is not seen as a way to report comments, and that users should still use the standard process to report comments about harassment, hate speech, bullying, etc.
TikTok has been developing the “Dislike” button for some time now, as a social media consultant Matt Navarra The feature was first spotted in March 2020.
With this latest launch, TikTok joins many other digital platforms that have some variation of the dislike button. For example, YouTube offers a “Dislike” button for comments, but the number of dislikes is private. On the other hand, Reddit offers a button similar to downvoting comments, but the total number of upvotes and downvotes is public. Twitter was also testing A private opponent voting button for replies to tweets.