Uber (NYSE:) is a staple of gig economy, for better or worse, a malfunctioning trigger that once sent shock waves throughout the navigation space. Now, however, Uber is being taken for granted. The company deals with a far-reaching cybersecurity penetration. According to the transport giant, the attacker was unable to access sensitive user data, or at least, there is no evidence to suggest otherwise. Whether or not sensitive user data is exposed, this status indicates an ongoing problem with today’s apps. Can we continue to sacrifice our data – and thus our privacy and security – for the sake of convenience?
Uber’s record of data breaches isn’t quite clean. Just in July, the carrier giant discreetly acknowledged a massive 2016 hack that leaked the personal data of 57 million customers. In this sense, the timing of the new incident could not be worse, and given the time it takes to prove the damage done in such violations, the full scale of the event has yet to reveal itself.