YouTube TV raised the price by $8, and now it’s $73 a month

Briefly: YouTube is once again increasing the cost of its streaming TV service in a move that is sure to lead to some cancellations. The streaming provider said it is adjusting its monthly price from $64.99 to $72.99 in the wake of rising content costs and continued investments in the quality of its services. The new pricing is effective immediately for new members and will begin April 18th for existing subscribers.

YouTube also noted that it’s lowering the price of the 4K Plus add-on, from $19.99/month to $9.99/month. If you’re already paying for the 4K add-on, you’ll save $2 per month overall.

For everyone else, the $8 price hike is no small feat because it works out to an extra $96 per year. It’s not a lot of money, sure, but you can do as much with $8 a month as investing in another streaming service.

Basic Netflix membership with ads costs $6.99 per month, Hulu basic plan with ad-supported is $7.99 per month, Disney+ is $7.99, Amazon Prime Video membership is $8.99 per month, Single Spotify Premium membership is $9.99 (if If you are a student, you can get it for $4.99).

The price hike is YouTube’s first in three years. the service for the first time in five major markets in 2017 at just $34.99 per month. YouTube added more channels in 2018 and raised the price to $39.99 and finally became available. nationally. In early 2019, the price increased to $49.99 And in 2020, it rose to $64.99 Where he sat until today.

What does your TV strategy look like these days? Personally, I cut the cord with my local cable provider nearly a decade ago and have relied mostly on over-the-air and OTA broadcasts ever since. However, in college football season, I go back to live pay TV but only from late August through early January.

Image credit: logos Written by Javier Miranda televisions by Levi Stott

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