F . CrewSeptember 22, 2022 at 12:23:16 IST
YouTube-owned Alphabet Inc has announced that it will allow creators to monetize their long-form videos using licensed music from 2023. The video platform will introduce a new program called “Creator Music,” which aims to give creators on the platform easy access to its growing catalog of music. Constantly to use it in long videos.
“Creators can now purchase high-quality, affordable music licenses that give them full monetization potential – they’ll keep the same revenue share they normally earned on videos without any music,” said Amjad Hanif, YouTube’s Vice President of Creator Products. in the current situation.
Hanif added that those creators who do not wish to purchase a license in advance will be able to use the songs and share the earnings with the artist of the track and its associated rights holders.
“The Creator Music Channel, which is currently in beta in the US and expanding to more countries in 2023, will provide a streamlined process for creators – they will be able to instantly see the conditions for selecting their songs,” Hanif said during the Made on YouTube conference. . The event was late on Tuesday.
The company said revenue sharing is also coming to YouTube Shorts.
Starting in early 2023, current and future YouTube Partner Program creators will be eligible to share revenue on short films.
“In short films, ads are shown between videos in the short film feed. Therefore, each month, the proceeds from these ads will be added together and used to reward short film creators and help cover music licensing costs,” the company said.
Of the total amount allocated to creators, they will keep 45 percent of the revenue, distributed based on their share of the short film’s total views.
“The revenue share remains the same, regardless of whether they use music or not,” YouTube said.
The company is also launching a “Super Thanks for Shorts” beta program for thousands of creators, expected to be fully rolled out next year.
Viewers can show their appreciation for their favorite short films, and content creators can interact with their fans with their Super Thanks purchased and featured comments.